Reference books
File Size: 1421 KB
Print Length: 167 pages
Publisher: Oxford University Press (March 11, 2017)
Publication Date: March 11, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B06XK23J4F
Text-to-Speech: ::::
X-Ray:
Word Wise: Enabled
Lending: Not Enabled
Enhanced Typesetting:
Format: PDF ePub djvu book
How does e-business model alignment affects e-retail? This books provides a general overview of how alignment in the digital age provides competitive advantages. It theoretically argues the nature of e-retail businesses and social media platforms and empirically tests research hypotheses. In doing so, the book provides a guideline to understand e-business model alignment and optimize marketing and...
E-Retailers' Expansion To Social Media Platforms: Role Of Business Model Alignment reviews:One of the best books I have read. It helped me to understand and apply e-business strategy in my company....
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